Volvo Construction equipment: Shandong Lingong starts to build a Brazilian production base
Volvo Construction equipment: Shandong Lingong starts to build a Brazilian production base
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Guide: a local construction machinery brand goes to sea. Recently, Volvo Construction Equipment Group announced in Shanghai that its Shandong Lingong is preparing to build a production base in Sao Paulo, Brazil, to produce four excavators, which are expected to be put into production in 2013. Olney, global president of Volvo Construction Equipment Group, said that since
a local construction machinery brand "going to sea". Recently, Volvo Construction Equipment Group announced in Shanghai that its Shandong Lingong is preparing to build a production base in Sao Paulo, Brazil, to produce four excavators, which are expected to be put into production in 2013
Olney, global president of Volvo Construction Equipment Group, said that significant achievements have been made since Shandong Lingong opened up the Brazilian market in 2009. Wheel loaders have been introduced to the Brazilian market. The localized production of excavators in Brazil means that Brazil has further increased its weight in the temporary market share. At present, the export volume and market share of temporary construction machinery products in Brazil are among the top among Chinese brands
Volvo Construction Equipment Group has implemented the dual brand strategy of "Volvo" and "Lingong" since it acquired Lingong in 2006. The two brands sold 36000 units in the first 10 months of this year, accounting for 13.7% of the market share in the Chinese market, with more than 180 dealers across the country. Up to now, Volvo Construction Equipment Group has invested "1billion yuan in the Chinese market to expand production capacity and enrich product lines.
in view of the weak construction machinery market this year, the energy-saving effect is good. Olney said that even so, China is still the world's largest market and the core market of Volvo Construction Equipment Group. He predicted that the growth rate will be relatively flat next year and will improve in the second half of the year
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